Recognizing that nearly two-thirds of all firearms-related deaths are from suicide, the he National Shooting Sports Foundation, the gun industry’s top trade group, is partnering for the first time with the country’s leading suicide he National Shooting Sports Foundation, the gun industry’s top trade group, is partnering for the first time with the country’s leading suicide prevention organization. The ambitious goal of the collaboration: averting nearly 10,000 deaths over the next decade.
The program, initiated by the American Foundation for Suicide Prevention, will strive to educate people on the risk factors and warning signs of suicide, and provide guidance on how best to talk to someone who may be considering trying to end his or her own life, says Robert Gebbia, the chief executive of AFSP. National Shooting Sports Foundation and the American Foundation for Suicide Prevention have partnered to develop a suicide prevention program that will reach gun owners with educational messages distributed through firearms retailers and shooting ranges. View some of the tools here.